Santa Monica, CA–In a vital move toward increasing distribution of Bonk Breaker® bars worldwide, the company proudly announces expansion into South Africa. Bonk Breaker® has partnered with MCNS Group to manage sales and distribution of the freshly baked real food energy and protein bars throughout Sub-Saharan Africa.
“We are extremely excited about the market opportunity in Southern Africa,” said Chris Frank, Bonk Breaker® co-CEO & Chairman. “The large and growing active lifestyle community and world class sporting events provide a perfect fit for Bonk Breaker®’s nutrition bar lineup. Most importantly, our distribution partner, MCNS Group, has a proven history of success in the sports nutrition space. With their shared passion for Bonk Breaker® products we know that the partnership will be a successful one.”
“The initial customer response to Bonk Breaker® has already been fantastic,” says Marc Smith, co-owner of MCNS Group. “With the thriving endurance community in South Africa, the market demand for the bars has been extremely high.“
“We’re thrilled with the opportunity to provide a premium nutrition product to our discerning, health-conscious and rapidly expanding customer base,” said Gary Muller, Brand Manager at MCNS Group.
The strategic relationship with MCNS Group will go well beyond sales to include substantial on-site event activation in support of South Africa’s burgeoning endurance sports event calendar and the flourishing interest in health and fitness in the region. Initial Bonk Breaker® product offerings will include four energy bar SKU’s and two flavors from the brand’s growing protein bar range.
The expanded distribution to Southern Africa bolsters Bonk Breaker®’s status as one of the world’s premier sports nutrition manufacturers, adding to the company’s already powerful presence in the United States, Canada, Australia and New Zealand.