FOR IMMEDIATE RELEASE
Santa Monica, CA–In honor of Mirinda Carfrae’s historic third victory at the Ironman World Championship, Bonk Breaker® is offering a celebratory special on freshly baked real food ingredient energy and protein bars. The company has officially supported Carfrae since 2013–after she initially discovered the premium taste and quality nutrition as a Bonk Breaker® customer–and, similar to Carfrae herself, is over the moon with her recent come-from-behind win in Kona. Several Bonk Breaker® staff members were on hand to witness Carfrae’s crushing performance and to provide entertaining on-course support throughout the day.
“Bonk Breaker was everywhere in Kona! I pretty much started and ended the race with them,” said Carfrae. “I generally have trouble getting much food down on race morning, but Bonk Breaker bars are easy to eat and fulfill my needs nutritionally, so I always graze on a Peanut Butter Chocolate Chip bar as I head out the door to transition. Then, it’s game on!”
“It was awesome to see the Bonk Breaker crew throughout the race,” she continued. “They’re impossible to miss in their bright orange gear and with their enthusiastic cheering–they’re not exactly a quiet bunch! When I ran past the ‘Orange Zone’ at the Bonk Breaker house on Ali’i Drive they blasted one of my favorite Foo Fighters songs, which was a really nice touch. Toward the end of the run they were out on the Queen K, riding along with huge orange flags on their bikes and cheering their hearts out for me. It was super motivating and energizing–support like that just makes you want to run faster and faster, to do well for everyone that stands behind you. I loved it!”
“Ironman race day was a blur of awesomeness,” exclaimed Bonk Breaker® co-CEO & founder Jason Winn. “We were all over that course cheering for Rinny and all of our athletes. Watching Rinny win yet again–especially in such brutal conditions and with an almost unbelievable come-from-behind surge–was surreal, but not surprising. We have endless confidence in her talent and it’s an absolute honor to be on board as part of her support team.”
Chris Frank, Bonk Breaker® co-CEO & Chairman, echoed Winn’s excitement for the company’s star athlete. “Win, lose or draw, we’re behind Rinny because she’s such a class act as a human being and an authentic friend to our brand. That said, we never doubted her ability to do it again,” said Frank. “In fact, we had ‘3x World Champ’ hats custom-made before the race, we were so sure of our girl! Rinny is a dream athlete to work with. Not only does she light up the battlefield time and again, she’s an amazing and approachable brand ambassador–as well as a completely cool friend–off the course. Her race this year in Kona was epic!”
Carfrae was touched by the vote of confidence from the Bonk Breaker® team. “I didn’t know about the hats before the race. Thank goodness they didn’t tell me! But they handed me one after I crossed the finish line, which was pretty cool. And of course we all hung out together and celebrated until midnight–that’s one of the best parts of Kona!”
To honor Carfrae’s latest accomplishment, Bonk Breaker® is offering a Kona Victory Sale for online customers, now through October 24th, with a special 20% discount on orders placed via shop.bonkbreaker.com.
About Bonk Breaker®
The Official Nutrition Bar of IRONMAN®, USA Cycling and the USA Cycling Team, Bonk Breaker® was honored as the “Best Energy Bar” by Road Bike Action magazine two years running and the “Best of Competitor” magazine for the fifth time in 2013. Co-founded by Jason Winn and Chris Frank, both elite-level athletes in their own right, Bonk Breaker®’s mission is to be the nutrition bar of choice for weekend warriors, families and world-class athletes alike–anyone hungry for the best tasting, freshest and most nutritious energy and protein bars on the planet. The Santa Monica, Calif.-based company’s quest began in 2006 when Winn and his mother baked the first peanut butter & jelly bar in Mama Winn’s kitchen and continues today with an ever-expanding lineup of products and flavors combining all-natural real food gluten, dairy and soy free ingredients. Whoever you are, Bonk Breaker® has a bar for you–fresh from the oven. Visit Bonk Breaker® at www.bonkbreaker.com.