Ready to feed the WorldTour: Bonk Breaker to fuel Slipstream Sports Athletes for the 2015 Cannondale-Garmin Pro Cycling Team

Bonk Breaker to fuel Slipstream Sports Athletes for the 2015 Cannondale-Garmin Pro Cycling Team

U.S. company seeks to bolster its profile in the European market by providing the official nutrition bar for the top-tier team in 2015.

Santa Monica, California (10 December 2014) – In cycling vernacular, nutrition bar maker Bonk Breaker ® is crushing it. Over the past five racing seasons, the burgeoning Santa Monica, California, company has grown from a handful of freshly-baked flavors to a full lineup of 13 all-natural energy and protein bars, backed UCI Continental and development teams, became the official energy bar of USA Cycling, USA Cycling Team and the IRONMAN® Triathlon U.S. Series, and sponsored multi-world champions Mirinda Carfrae and Sarah Hammer, and professional football legend Wes Welker. Committed to expanding its growing active lifestyle footprint in the European and international marketplaces, Bonk Breaker® will provide the official nutrition bars for Slipstream Sports. In 2015, Slipstream’s UCI WorldTour team will be known as Cannondale-Garmin Pro Cycling, an American squad that competes internationally in pro cycling’s biggest races, including the grand tours, classics and world championships.

In addition to fueling Slipstream’s athletes with delicious and nutrition-rich real food ingredients used to create the nine high-octane energy bar and four muscle-building protein bar flavors that are certified gluten free, Bonk Breaker® will be visible and active at key races around the globe. The team’s riders will offer valuable feedback which will further Bonk Breaker®’s position as a leader in sports nutrition.

“Bonk Breaker® is thrilled to partner, in 2015, with such an esteemed and widely-respected organization. We are proud to have set the new standard for nutrition bars in the United States and Bonk Breaker® is swiftly becoming a global brand. The professional peloton represents the ultimate proving ground for sports nutrition. We had already established relationships with several riders who love our products. The match and the timing are perfect to partner with these incredible athletes, who compete all over the world and will help bring the Bonk Breaker® story to active lifestyle athletes everywhere,” stated Bonk Breaker® co-CEO Chris Frank.

Jonathan Vaughters, CEO of Slipstream Sports, said, “As an organization, we strive to equip our athletes with the best products available. Bonk Breaker® achieves that standard by using fresh, great-tasting all-natural ingredients that will help fuel our riders so that they can be at their best before, during, and after racing. We look forward to helping Bonk Breaker® translate their increasingly dominant U.S. presence into success abroad.”

Available at retail outlets and online throughout the U.S. and via a rapidly expanding international supply chain boosted by consumer demand, Bonk Breaker® products are enjoyed by Olympians and world-class athletes as well as weekend warriors and anyone in search of a healthy snack choice or meal replacement. For more information, please visit www.BonkBreaker.com.

About Bonk Breaker®
The Official Nutrition Bar of IRONMAN®, USA Cycling and the USA Cycling Team, Bonk Breaker® was honored as the Best Energy Bar by Road Bike Action magazine two years running, Best of Competitor magazine five times and was just selected as Lava Magazine’s 2015 Gear of the Year. Co-founded by Jason Winn and Chris Frank, both elite-level athletes in their own right, Bonk Breaker®’s mission is to be the nutrition bar of choice for weekend warriors, families and world-class athletes alike–anyone hungry for the best tasting, freshest and most nutritious energy and protein bars on the planet. The Santa Monica, California-based company’s quest began in 2006 when Winn and his mother baked the first peanut butter & jelly bar in Mama Winn’s kitchen and continues today with an ever-expanding lineup of products and flavors combining all-natural real food ingredients that are gluten, dairy and soy free. Bonk Breaker®’s expanded international distribution strengthens its status as one of the world’s premier sports nutrition manufacturers with the company’s powerful presence in the United States, Norway, Denmark, Sweden, Canada, South Africa, Australia, Japan, Greece, Panama, Dominican Republic and New Zealand. Whoever you are, Bonk Breaker® has a bar for you–fresh from the oven. Visit Bonk Breaker® at www.bonkbreaker.com. Contact the company directly at becky@bonkbreaker.com or 310.315.4129

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