IMMEDIATE RELEASE: Tuesday, December 15, 2015
USA Swimming Introduces New Partnership With Bonk Breaker®
All-natural bars to fuel USA Swimming athletes and membership
Santa Monica, CA – USA Swimming and the USA Swimming National Team will now be powered by Bonk Breaker®, with the addition of the all-natural nutrition bar company as an official supplier. Bonk Breaker® will be fueling up the 400,000 members at elite USA Swimming sanctioned events with great-tasting nutrition and protein bars.
“USA Swimming is a tremendous organization that connects with swimmers of all levels–from youth athletes to international, professional competitors,” Jason Winn, Bonk Breaker® co-CEO & founder explains. “They are the driving force behind the sport in this country, and we’re honored to fuel the efforts of all the athletes USA Swimming reaches with delicious, real food Bonk Breaker® nutrition.”
“Bonk Breaker® has established an outstanding reputation in the endurance sports community, and their ability to combine outstanding real food flavors with simple, natural ingredients sets them apart,” ” said Matt Farrell, USA Swimming’s Chief Marketing Officer. “ Bonk Breaker® products will help us give our membership and elite athletes the assets to achieve their swimming goals.”
As a part of its alliance, Bonk Breaker® will supply sample nutrition bars at USA Swimming top tier events through 2017, including to U.S. National and Junior National Team athletes during training camps, trips and events. Bonk Breaker will also be announcing member benefits for that will be available to all USA Swimming members.
“The partnership aligns with what our athletes and members need to remain energized throughout extensive practices and competitive meets, making it a seamless fit into USA Swimming’s partnership team,” said Geri Woessner, USA Swimming Manager of Business Development. “The grab-and-go convenience and nutritional benefits of Bonk Breaker® bars are winners for our membership.”
“We are thrilled to be partnering with USA Swimming,” said Chris Frank, co-CEO of Bonk Breaker® Nutrition. “We’ve had tremendous growth that’s led to top market share for sports nutrition in the specialty bike and run market. We’ve seen strong demand in the swimming market for healthy, clean nutrition, and we believe that joining USA Swimming at a grass-roots level is an ideal fit. More importantly, it provides us with a unique opportunity to provide quality sports nutrition and to support healthy, active lifestyles for all ages, which is synonymous with the Bonk Breaker brand.”
Bonk Breaker® embodies a whole food philosophy by making their bars certified gluten free and all-natural so that all USA Swimming athletes can indulge in this healthy snack.
Through the partnership with USA Swimming, Bonk Breakers ® receives assets such as advertisements in Splash Magazine (a 275,000 circulation bi-monthly publication sent direct to USA Swimming members), the right to use USA Swimming marks and digital promotions through USA Swimming’s official app, Deck Pass. For more information, please visit www.usaswimming.org.
About USA Swimming:
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.
About Bonk Breaker:
Co-founded by Jason Winn and Chris Frank, both elite level (and hungry) athletes, Bonk Breaker®’s mission is to provide great tasting, real food portable fuel for everyone from weekend warriors to world class athletes, fitness aficionados to on-the-go parents and their non-stop kids. The Santa Monica, Calif.-based company’s quest began when Winn and his mother baked the first Peanut Butter & Jelly Energy Bar in Mama Winn’s kitchen, and continues today with an ever-expanding lineup of products and flavors combining all-natural ingredients. Bonk Breaker® proudly supports the athletic efforts of USA Cycling and Team USA, the Cannondale-Garmin Pro Cycling Team, the Milwaukee Brewers and four-time World Champion triathlete Mirinda Carfrae.
USA Swimming Contact: Kara Raney (firstname.lastname@example.org/719.866.3598)
Bonk Breaker Contact: Becky Simon (Becky@bonkbreaker.com)