Bonk Breaker® teams with CTS to fuel the journey of athletes at all levels
Leading sports nutrition maker and coaching giant form multiyear partnership to benefit cyclists, endurance athletes and active lifestyle participants.
SANTA MONICA (12 January 2016): Athletes can only reach their goals with proper nourishment and a smart training plan. Top-selling nutrition maker Bonk Breaker® and coaching experts Carmichael Training Systems (CTS) have inked a multiyear partnership to help athletes – from professional and elite to weekend warriors and active lifestyle participants -achieve peak performances.
What an athlete consumes before, during and after training and competition is just as important as their workout or race. As part of the teaming, CTS athletes will be fueled exclusively with best-tasting Bonk Breaker® products, including freshly baked, all-natural energy and protein bars that are gluten free and energy chews for quick boosts. CTS athletes will enjoy early access to new Bonk Breaker® products and benefit from content related to proper nutrition while patrons of both Bonk Breaker® and CTS will be bolstered by social media support and special content.
“Bonk Breaker® has become the go-to nutrition source for cyclists and endurance athletes around the world. With the CTS mission of providing athletes at all levels with access to outstanding coaching, event experiences, and of course nutritional support, a partnership between our organizations was an easy decision for both of us. (CTS founder) Chris (Carmichael) and I feel strongly that our partnership will be of great benefit to Bonk Breaker®, to CTS, and most importantly, to the customers we serve,” said Bonk Breaker® Chairman and co-CEO Chris Frank.
“Athletes expect the absolute highest-quality products and services from CTS, and when it comes to supplying nutrition for before, during, and after training and competition, that means Bonk Breaker®,” said Carmichael, founder of CTS, a premier personal coaching company that provides proven endurance coaching, training camps, training with power, nutrition services and much more to athletes of all abilities. “CTS and Bonk Breaker® exist to improve the performance of athletes and active individuals, and with Bonk Breaker®’s extensive range of products, CTS coaches can make sure our athletes are optimally fueled and ready to perform.”
There is another perk of the partnership that Bonk Breaker® expects to mine: feedback from CTS athletes to aid new product development.
“Much of our growth has come directly from our extensive participation with grass-roots organizations, from athlete ambassadors and through event sponsorship – all of which provide Bonk Breaker® with unfiltered customer support and feedback. The Carmichael Training Systems platform is a fantastic addition to this mix and will provide both Bonk Breaker® and CTS with tremendous exposure to new markets and active lifestyle participants around the world,” Frank said.
Beyond being a leader in cycling and endurance sports nutrition, Bonk Breaker®’s wholesome energy and protein bars fuel professional athletes, Olympians and casual competitors across the entire sports spectrum and serve as a nourishing snack choice for adults and children on the go. For more information about the complete product line that currently consists of ten delicious flavors of energy bars, four muscle-building protein bars and two energizing choices of chews, please visit www.BonkBreaker.com.
About Bonk Breaker®
Co-founded by Jason Winn and Chris Frank, both elite level (and hungry) athletes, Bonk Breaker®’s mission is to be the nutrition brand of choice for weekend warriors, families and world-class athletes alike – anyone eager for the best tasting and freshest bars and chews on the planet. The Santa Monica, Calif.-based company’s quest began when Winn and his mother baked the first Peanut Butter & Jelly energy bar in Mama Winn’s kitchen, and continues today with an ever-expanding lineup of products and flavors combining all-natural, gluten-free ingredients. Bonk Breaker® proudly supports the athletic efforts of USA Cycling and Team USA, USA Swimming and Team USA, the Milwaukee Brewers and four-time World Champion triathlete Mirinda Carfrae. Visit Bonk Breaker® at www.bonkbreaker.com.
A pioneering company in the endurance coaching industry, CTS has improved the performance of more than 15,000 athletes since 2000. Founded by renowned coach and author Chris Carmichael and home to more than 40 full-time professional coaches, CTS provides personal coaching, training camps and Endurance Bucket List experiences to athletes of all ability levels. For more information, visit www.trainright.com.