Bonk Breaker helps keep Ironman going strong

The official energy bar of the U.S. IRONMAN Triathlon Series is ready for its second season after fueling athletes with more than 250,000 energy bars at 2012 IRONMAN events.

Santa Monica, CA (4 March 2013): Like the athletes they fueled at 35 IRONMAN events in the U.S. last year, Bonk Breaker Nutrition Bars is excited for the 2013 U.S. IRONMAN® Triathlon Series to get underway. When the competitors at the season opening Accenture IRONMAN 70.3® California in Oceanside, CA arrive at the on-course aid stations during the bike and run portions on March 30th, they will reach for the official bar now available in four flavors of Bonk Bites™, a new product offering spawned during the highly successful inaugural year of the partnership between Bonk Breaker and IRONMAN.

“Our first year partnering with IRONMAN was an extraordinary success on so many levels. Bonk Breaker strives to create the ‘World’s Best Nutrition Bars ™’, and we knew there could be no more rigorous proving ground than that found in a world championship event like the IRONMAN World Championships in Kona, HI. The incredible feedback and support we received throughout the entire IRONMAN season from athletes, other event sponsors, and of course from the terrific IRONMAN team has been overwhelmingly positive. (Founder & co-CEO) Jason (Winn) and I are eager and enthusiastic about building on that success throughout 2013 and beyond,” said Bonk Breaker Chairman and co-CEO Chris Frank.

“Seeing the energy bar that started out in an apartment kitchen 6 years ago become the fuel of choice for one of the world’s most intense sporting events is beyond words,” said Winn, who created Bonk Breaker while training for his first IRONMAN in 2006. “We’ve received hundreds of notes from competitors around the world who have told us how much they look forward to fueling with Bonk Breakers during competition and training.”

As the official energy bar for all U.S. IRONMAN, IRONMAN 70.3 and 5150™ Triathlon Series events, freshly baked, gluten-free, dairy-free and soy-free Bonk Breaker fueled competitors with over 250,000 energy bars from every on-course aid station (bike and run) last year.  The platform enabled the Santa Monica, CA-based company to receive vital feedback and conduct in-competition research, which aided product refinement and development, and inspired the creation of new Bonk Breaker products such as Bonk Bites. Benefits have been realized beyond the boundaries of sport.

“One of the greatest results of the 2012 season is how much we’ve seen Bonk Breaker gain in popularity beyond athletic competition. More and more people around the world are looking for convenient snacks and meal replacement products that combine great flavors with simple, real food nutrition, and they’re turning to Bonk Breaker products,” added Frank.

Additional information about Bonk Breaker is available at and via

by bonkbreaker

Leave a Reply

Your email address will not be published. Required fields are marked *