Bonk Breaker® Playing Ball with the Brewers

Brewers Chairman and Principal Owner Mark Attanasio Partners With The Nutrition Bar Maker To Promote Fitness And Healthy Nutrition In Milwaukee

Santa Monica, CA (April 9, 2013) —  Bonk Breaker®, the official energy bar of the U.S. IRONMAN® triathlon series,  announced today that it has forged a new partnership with the Milwaukee Brewers and  that Brewers Chairman and Principal Owner Mark Attanasio has become an investor in the company.  The freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars will now be available at concession stands at Miller Park, the Brewers’ home ballpark.  Bonk Breaker is also participating in the Club’s effort to promote fitness and healthy nutrition in Milwaukee and throughout Wisconsin.

“Mark is an exceptional individual and will be a terrific resource for the Bonk Breaker® team. He’s incredibly committed to fitness and great nutrition personally, and has a real passion for Bonk Breaker® – as a product, as a brand, and as a culture,” commented Bonk Breaker® Chairman and co-CEO Chris Frank.  “I’m from Milwaukee and have been a huge fan of the Brewers my entire life, and knowing that the Brewers are fueled by Bonk Breaker® and that Brewers fans can also enjoy a great-tasting and healthy food choice at Miller Park is incredibly gratifying.  You don’t have to be in the Major Leagues to fuel like a pro. We can’t wait for opening day.”

“I am proud to invest in Bonk Breaker® as there are many common interests in our partnership,” Attanasio said. “Bonk Breaker’s® connections to Milwaukee and Wisconsin, as well as their natural ties to professional sports, make this a great fit. I am impressed with the company’s products and vision, and I know that this will be a fun and exciting opportunity for all of us involved.”

Bonk Breaker® will provide complimentary energy bars at the Brewers’ “Weather Day,” at which local students are invited onto the field and will have the opportunity to interact with and “fuel up” like their Major League heroes. The event will be held at Miller Park on April 18.

Bonk Breaker Founder and co-CEO Jason Winn said, “We’ve experienced tremendous success in the endurance sports world in the past five years, and cheered when some of our Bonk Breaker-fueled athletes brought home five medals from last summer’s Olympic Games in London. It’s equally exciting to see the impact we’re now having in the professional, collegiate, and high school sports ranks as well.”

Bonk Breaker® is available in eight energy bars flavors, two high protein bars, and four flavors of Bonk Bites™. Additional information about Bonk Breaker® is available at and via

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