Bonk Breaker®’s 11th energy bar flavor, Coconut Cashew, evokes the tropics
Santa Monica, Calif. (26 August 2013): Creating a nutritious energy bar using creamy cashew butter and refreshing shredded coconut has conjured tropical locations and exotic adventures in the minds of the athletes and customers involved with Bonk Breaker®’s product development process. The company’s 11th energy bar flavor, Coconut Cashew, baked fresh and gluten, dairy and soy free like all Bonk Breaker® products, will be available to consumers beginning next month at major retail outlets and online.
“We wanted our 11th energy bar to be unique in every way. Combining two of our favorite and most requested flavors has resulted in a bar that has incredible flavor, moistness and nutritional balance. Bonk Breaker® athletes and customers have already told us it’s an instant favorite,” said Jason Winn, Founder and Co-CEO of Bonk Breaker®, which makes the official energy bar of the U.S. IRONMAN® Triathlon Series and USA Cycling.
Highly nutritious and rich in fiber, vitamins and minerals, coconut is considered a complete food that provides health benefits beyond its nutritional content. A versatile and indispensable fruit since ancient times, especially in island cultures, coconut is an excellent source of minerals including copper, calcium, iron, manganese, magnesium and zinc along with an abundance of B-complex vitamins. Native to Brazil and regarded as a delicacy there and in the Caribbean, cashews are sweet and crunchy with lower fat content than most other nuts. It is considered a heart-healthy nut because 75% of the fat content is unsaturated fatty acids with 75% of this unsaturated fatty acid content being oleic acid, the same monounsaturated fat found in olive oil that promotes good cardiovascular health by reducing triglyceride levels, even in individuals with diabetes.
Coconut Cashew is a perfect addition to the flourishing Bonk Breaker® line of nutrition bars, which provide “Real Fuel, Real Food and Real Flavor.” Bonk Breaker® Chairman and Co-CEO Chris Frank said, “Most of our flavor ideas come directly from our athletes and customers, and a coconut bar has been at the top of the list for the last year. The bar seems to evoke an emotional response from its aromas and subtle coconut flavor. We absolutely love the result and are excited about introducing Coconut Cashew into the marketplace.”
About Bonk Breaker®
The official energy bar of the U.S. IRONMAN® Triathlon Series, USA Cycling and the USA Cycling Team, Bonk Breaker® was selected as the “Best Energy Bar” by Road Bike Action magazine two years running and the “Best of Competitor” magazine for the 5th time in 2013. Owned and operated by Jason Winn and Chris Frank, who are elite-level athletes in their own right, Bonk Breaker’s mission is to make the world’s best tasting, freshest and most nutritious energy and protein bars on the planet. The quest began in 2006 when Jason and his mother baked the first peanut butter & jelly bar in an apartment kitchen. By combining delicious flavors from the finest all-natural ingredients that are gluten, dairy and soy free, the Santa Monica, Calif.-based company offers a freshly-baked lineup that has grown from four products to 15 in the past three years. Bonk Breaker® is available in nine energy bars flavors, two high protein bars, and four flavors of Bonk BitesTM. Top professional, Olympic, and elite teams and athletes around the world are fueled by Bonk Breaker. Team Bonk Breaker athletes took home five Olympic medals from the 2012 London Games, including a pair by six-time world champion track cyclist Sarah Hammer. The company proudly fuels baseball’s Milwaukee Brewers, Pro Bowl receiver Wes Welker, preeminent professional triathletes Mirinda “Rinny” Carfrae, Angela Naeth and Heather & Trevor Wurtele as well as pro and developmental cycling teams such as 5-hour ENERGY presented by Kenda Racing and Hincapie Sportswear Development Team. Bonk Breaker® is rapidly becoming the nutrition bar of choice for weekend warriors, families, and anyone hungry for a tasty and nutritious snack. We’ve got a bar for you – fresh out of the oven. Visit Bonk Breaker® at www.bonkbreaker.com.