FOR IMMEDIATE RELEASE: Tuesday, February 9, 2016
Santa Monica, CA – Bonk Breaker® will be the exclusive sports nutrition promotional partner for the new movie Race, which Focus Features is releasing nationwide Friday, February 19th.
Race is based on the incredible true story of Jesse Owens, the legendary athletic superstar whose quest to become the greatest track and field athlete in history thrusts him onto the world stage of the 1936 Berlin Games where he faces off against Adolf Hitler’s vision of Aryan supremacy. Race is an enthralling film about courage, determination, tolerance, and friendship, and an inspiring drama about one man’s fight to become a legend.
Bonk Breaker® will run a social media campaign to promote the film, as well as facilitating contests and offering prize packs which include Race T-shirts, posters, movie tickets, and Bonk Breaker® products.
“We are inspired by the life of Jesse Owens and his journey to overcome racial barriers to become the greatest athlete of the 1936 Berlin Games,” Jason Winn, Bonk Breaker® co-CEO & founder explains. “We believe Jesse’s values of perseverance, hard work, and excellence align with our brand’s core values.”
Bonk Breaker® embodies a whole food philosophy by making their bars certified gluten free and all-natural. “Jesse Owens did things the right way in his training and racing,” said Bonk Breaker® co-CEO & chairman Chris Frank. “We believe we also do things the right way by providing our customers with clean, real-ingredient products to fuel their active lifestyles.”
MPAA-rated “PG-13,” Race is directed by Stephen Hopkins and written by Joe Shrapnel & Anna Waterhouse. The movie stars Stephan James (“Selma”) as Jesse Owens, Jason Sudeikis, Academy Award winner Jeremy Irons, Carice van Houten, Shanice Banton, and Academy Award winner William Hurt.
About Bonk Breaker:
Co-founded by Jason Winn and Chris Frank, both elite level (and hungry) athletes, Bonk Breaker®’s mission is to provide great tasting, real food portable fuel for everyone from weekend warriors to world class athletes, fitness aficionados to on-the-go parents and their non-stop kids. The Santa Monica, Calif.-based company’s quest began when Winn and his mother baked the first Peanut Butter & Jelly Energy Bar in Mama Winn’s kitchen, and continues today with an ever-expanding lineup of products and flavors combining all-natural ingredients. Bonk Breaker® proudly supports the athletic efforts of USA Cycling and Team USA, the Cannondale-Garmin Pro Cycling Team, the Milwaukee Brewers and four-time World Champion triathlete Mirinda Carfrae.
Bonk Breaker Contact: Chris Frank (Chris@bonkbreaker.com)